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Norwegians are going nuts for this GPS tracking gadget!

According to Statista, 34% of Norwegian households have a cat, and who hasn’t got worried about a missed pet. On the other side, according to Top 10 hell, Norway has a population of 4,943 million people and 3 million bicycles of which, 60.000 disappear each year. Pets and bicycles are just two important examples that are often lost, that have particularly in Norway

“In 2018 it’s totally unnecessary to lose the things you care about.” says Morten Sæthre, the CEO and Founder of Tail it technologies AS.

It could be just any other tracking gadget running on Bluetooth promising to track your important items. It definitely could, but it would not have raised $100k under 3 weeks on Kickstarter. And it wouldn’t be a huge success in  Norway as Tail it!

So what makes this product different? Three main things, long battery, world tracking, affordability. The big problem about Bluetooth trackers is that they only work within 30m of your phone. On the other hand The GPS tracking technology has been around for many years, both for businesses, tracking shipment, cars, but many times its costs can be discouraging. Another issue is the battery, until very recently it has been very difficult to create a long-lasting tracker without compromising on size.

And that is what Tail it has done. They created 4 small GPS trackers with a rechargeable battery for up to 8 weeks, a SIM card system that works worldwide with precision down to five meters, and very affordable price starting from a bit less than 95$. It also includes a phone app where you can multiple trackers for all your important objects.

bike Tail itpet Tail it

In 2016 Tail it became one of the largest distributors of GPS watches for kids in Europe and in 2017 Tail it decided to developed a new firmware based on location and cellular network, prolonging the battery time on their products at the same time making the products much smaller. The research and development of Tail its new firmware is supported by the Norwegian government research council, the same scholarship given to May-Britt and Edvart Moser for their research granting them the Nobel Prize in Physiology or Medicine in 2014, a very prestigious and exclusive grant attributed by the Norwegian Government.

The campaign lasts 30 days, and the buyers of our products will get them below half price during the promotional period compared to the retail price when they arrive at the stores. In addition, the products are sold on Kickstarter without a binding mobile subscription.

Due to the huge success, Tail it already closed some deals with important retail outlets in Norway, where the products are expected to sell this Fall.

Support Tail it on Kickstarter before the end of the campaign:

Tail it

Tail it team celebrating in its headquarters in Norway


Contact Person:

Name: Bernardo Carreira

Phone: +351 918180112


Indiegogo Campaign:

Press Kit:


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